News
Sep 16, 2025
That’s cool art. Where’d you get it from and what does it have to with wine?
We had this idea for the look of our wines, but our collective lack of artistic ability left us at a loss. We wanted something eccentric, something polarizing, unique, weird, powerful, genuine and most of all: artistic.
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Sep 16, 2025
What is ‘The Hatch’? And why.
The question I get asked the most often is ‘what is ‘the hatch’’ and why. That’s a terrific question to ask when trying to ascertain exactly what it is we are, and what we’re doing. So no better place to start than (finally) answering that oft asked question. What, pray-tell, is ‘the hatch’.
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Aug 11, 2025
10 Years of Extraordinary Endeavours
Once upon a time in 2013, a scrappy little band of cellar rats, artists, and ferment-happy philosophers decided to hatch a plan. That plan was mostly don’t get hurt and don’t take wine too seriously
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Hop on-Hop Off | Wine Country. On Wheels. With Vibes.
Introducing the JPC Trail Hop On + Hop Off Tour Bus. The first-of-its-kind wine, beer, and cider shuttle created in glorious partnership between Jason Parkes Customs and Kelowna Concierge, a.k.a. the fine people who understand both hospitality and how to handle a roundabout.
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