this is the hatch
What are we? Why are we? And how lucky are you to find out.
What is The Hatch?
On paper, a tasting room. In reality, a glorious experiment in wine, art, and not taking things too seriously. Born of fermented dreams and questionable decisions, The Hatch is a haven for the odd, the inspired, and the mildly unhinged - tucked away in the wilds of West Kelowna.
We are winemakers, label scribblers, cellar-dwellers, and storytellers. We believe in great wine, bad jokes, and ignoring the rulebook. Entirely.
This is where the beautiful and the bizarre blend; bottled with love (xo) and served with a wink.
The Hatch Wine Experience
This is where wine is poured and stories are told, usually with great exaggeration. It’s a place for the thirsty, the curious, and those who appreciate art that happens to be drinkable. Rustic? Yes. Refined? Questionable. Open to all? Absolutely. Book Your Tasting Online or stop by.
Save Your Seat
Explore the wines of the hatch winery with a tasting flight of 5 wines. $15 per person for your tasting, unless you visit in April, then it's our shout.
While we welcome walk-ins when we can, your best bet is to put your name on a seat by reserving a wine tasting online in advance.
The Hatch comes to you
We get it. Sometimes you want the wine without the West Kelowna pilgrimage. So we put the good stuff online — artfully bottled, mostly labelled, and ready to ship straight to your lair.
Available now through Jason Parkes Customs.
Wines Worth Writing Home About
Here lies the stuff of legend (or at least a good Thursday night). Our wines range from the quietly elegant to the utterly unhinged, sometimes both in the same bottle. Crafted with equal parts precision and artistic panic, these are expressions of land, label, and whatever mood the cellar was in that day.
You can find them all online at jasonparkescustoms.com, along with the rest of the JPC lineup. Just don’t blame us if your cart gets out of hand.
Hobo
The originals.
The Hobo Series celebrates the outliers of the wine world: varietals with baggage, misunderstood styles, and grapes that don’t play by the rules. Eclectic, expressive, and never the same twice, these wines are a tribute to the wandering spirit of Hatch. Always here, always changing, always unapologetically themselves.
Dynasty
Wines with presence.
Dynasty is Hatch at its most ambitious; bold blends, serious structure, and labels that carry more than a little weight. These are cellar-worthy bottles with a punk-rock pulse. Inspired by elephants, moonshine shacks, and the desire to leave a legacy that’s impossible to ignore.
The House
Our anytime, all-the-time wines.
The House Series is the beating heart of Hatch; dry, acid-driven, and built for real-life drinking. Approachable but never boring, these are wines that reflect who we are and how we drink. Born from enoteca philosophy and wrapped in nest-headed mystery, they’re here for whatever, whenever.
Join the Club. Get the Juice.
Get bottles delivered, perks unlocked, and instant access to the wild world of Jason Parkes Customs. Two clubs, zero snobbery. Just damn good wine and a whole lot of personality.
What the People (Allegedly) Say
Because sometimes it helps to hear it from someone who isn’t us.
We always Love going to The Hatch!! So Much so that we named our dog, Hatch back in 2018! Always a welcoming atmosphere and lots of laughing happening!
Allison & Hatch the good boy
On the Google
The hooligans here at the hatch always take great care of us whenever we visit. They are a vibe. If you’re looking for a casual experience with tasty wines, this is the place to go.
Megan - Big hooligan fan
On the Google
Never pretentious. Always engaged. The staff are amazing ambassadors. Fran and Alexis deserve a mention.
Erin H. - in the know
On the Google
The Original Gang of Wine
Before there were wild labels, cellar secrets, and strange-but-beautiful wine experiences across the valley, there was The Hatch. The unruly seedling that grew into an ever-expanding family of liquid misfits, known collectively as JPC.
We’re proud to be the original experiment—the slightly feral, always heartfelt starting point. Explore the others, if you must. But remember: it all started here.
